Methodology & Framework

Custom Questionnaire Matrix

Questionnaires are the cornerstone of data. Through our 32-dimensional evaluation model, we ensure every question touches the real perception of respondents, providing high-purity data for subsequent modeling.

Execution Path

  • 01 Requirement Analysis: Identify research goals and define core KPIs.
  • 02 Logic Building: Design skip logic and trap questions to eliminate invalid responses.
  • 03 Language Optimization: Customize context for different audiences to eliminate cultural ambiguity.

Core Advantages

Response rates increased by 15% avg
Supports Mobile, Web & Paper channels
Professional statistical unbiased design
Precision Execution

Multi-dimensional Omni-channel Collection

Leveraging AI risk control and field teams, we have built a global collection matrix. From in-depth B2B expert interviews to large-scale consumer surveys, we ensure data authenticity.

Collection Systems

  • 01 Precision Reach: Targeting global populations based on behavioral profiles.
  • 02 Field Execution: Offline teams in core cities for intercept interviews and observation.
  • 03 AI Auditing: Real-time analysis of behavior to filter invalid noise automatically.

Core Advantages

Invalid sample rate strictly < 5%
7x24 real-time progress monitoring
Compliant with global privacy protocols